Saturday, 6 August 2016

5 Things You NEED To Do After Publishing Your Blog Post

As my last post, 5 Things You Should Do Before Clicking Publish On Your Blog Post, went down so well, I wanted to add another post about things you should be doing once your post has gone live!

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Promotion
Now, I don't mean going on every Facebook blogging group you can find and spamming the wall with your post. That would get you removed pretty quickly.. but promoting you posts is a MUST. When I first began my blog last year, I expected people to just stumble upon my post on Google and that would be the end of it... But it just doesn't work that way. 

Google and other search engines can be great sources of traffic, but the right kind of promotion will build an audience that really want to engage with your content. I would recommend using an automated software/website and publishing your blog posts every 3-5 hours on Twitter or Facebook. Twitter is the best, as you can tag retweet accounts and they'll make sure your post is seen by thousands more potential readers! You can also use Stumbleupon or Facebook 'Boost' methods if you have more time and money, but these are risky and usually involve way more time and effort for minimal results. Here is a good group where you can promote your posts in and participate in comment swaps (if that's your thing): Bloggers & Co.

Reply To Comments
Do you ever read a blog post, go to comment and then decide against it, as it's just a stream of comments and no replies from the author? I know I do. First impressions can come from anywhere, social media, your posts and even your comments section. If people are taking time out of their day to comment on your blog post: That's really cool and nice of them. Try to respond to as many as possible, even if it's just 'Thank you for reading!' or 'Thanks! X'. 

Chances are, those are your regular readers and it's nice to be nice. Maybe go and comment back on one of their posts too. Make sure you're writing a call to action at the bottom of your post, too. This means asking a question relevant to the content of your post - people will likely reply to that question in their comments. E.G. "What do you guys think about liquid lipsticks? Do you love or hate them?".

Check Your Stats
Sometimes, you'll write a blog post and it'll totally bomb. It could be an amazing post, but sometimes your readers just aren't interested in that content. If you keep putting out that content, they'll stop reading your blog. Check the stats for each post you publish and check how well it does. Are people commenting as well as reading? And how long are people spending on the page? If a post doesn't do as well, it's okay. Now you know what NOT to write! As an example, reviews aren't the most read post on my blog - the personal ones are, weirdly enough! Page views aside, the bounce rate or your blog in the period that you uploaded the post, time spent on your blog (basic Google Analytics data) will tell you volumes about what kind of posts you should be writing.

Looping
Whenever I can remember, I try to do this. It's basically where you start re-pinning the graphic that accompanied your blog post onto relevant boards (and your own boards, again). Confused? Let me explain. Only around 10% of pins are 'fresh' and 'new' content. In short? Pinterest is a lazy mans website. People LOVE to re-pin, but hate to upload and pin from websites, simply because it takes time. Give the people content, and it'll be re-pinned... but things can get lost after 300 pins or so. You might not reach 127k re-pins, but it'll make a small different and boost your traffic if people start pinning that graphic or photo again! It works for Twitter to: if you fancy promoting an old post, go for it! .. As long as it's not a Christmas wishlist in July.


Do you do any of these? Let me know!

Natasha Kendall Blog

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16 comments

  1. This was super helpful! I love your blog xxxx

    Em xx
    tasselsandtoiles.blogspot.co.uk

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  2. These are great tips! I'll definitely be trying out Looping x

    http://emmaboughtwhat.blogspot.co.uk/

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  3. I've got to get on board with Pinterest. I feel like there's a million things I need to do though and not enough time in the day! Great post.

    http://www.beautyful-life.com

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    1. So much promo, so little time haha xo

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  4. loved this post, so helpful!xx

    http://lucieains.blogspot.co.uk

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  5. This was real helpful. Thank you!

    Lauren | laurmatthews.blogspot.com

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  6. I actually have a checklist for after I publish a blog. I have there all the places where I can share my post - facebook pages, facebook groups, link parties, twitter etc. :) But I do try to split this through many days, I don't post EVERYWHERE day 1

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  7. Super helpful post, thanks!
    zahara-blog.com XX

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  8. I think I need to try out that lopping thing. I always forget about Pinterest and I don't really know why.
    Love Alicia x
    http://bambidreaming.blogspot.co.uk

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  10. OMG!You follow me on Pintrest. This was so meant to be, as I am actually in the process of starting my own Blog page as well. This is very helpful information, and I really appreciate you writing this. And congrats on you're Blog page as well. I feel we as women should empower and motivate each other.

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    1. How random! Thank you ever so much! Good luck with blogging. Let me know your url. xo

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  11. I love the Pinterest idea, would've never thought of doing that. Thanks for the great tips x
    splodgeofbeauty.blogspot.co.uk

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