Sunday, 20 August 2017


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The Lash Paradise Mascara is another highly anticipated product coming from a string of successful launches from L'oreal over the past few months. I have to admit, I was stunned by the flat out copying of the popular Too Faced Better Than Sex Mascara*, and how it somehow slipped past the 'shade radar' of Too Faced founder Jerrod Blandino, but it did, and it's a good mascara. Will L'oreal get a passive aggressive Instagram or tweet from him?

So, I'll say right off the bat: the formula is actually a lot better than it's "high-end counterpart", but I'm not sure how I feel about the downright From the rose-gold inspired tube to the cardboard packaging on the outside.
L'oreal haven't ever been a known copycat brand to my knowledge, but I think that this is one of those times that you can ignore the vast similarities just enough! L'oreals mascara is a fantastic dupe for a product that, quite frankly, isn't "purse friendly" if you like to replace yours often. (Contact lens wearers, you'll get my point here!)

In the UK, we're not exactly spoilt for choice by fantastic drugstore mascaras, so the L'oreal release is an interesting start on what might be a new addiction! The only "blogger fave" right now is Maybelline's Lash Sensational*, but this new release may be an addition to that... stay tuned.
Loreal lash paradise mascara review beauty blogger uk wand close up

I'll say this right off the bat: it feels cheap and tacky. For a brand that usually feels sturdy and of somewhat decent quality, the mascara tube feels like something from MUA in the Superdug reduced section. I'm annoyed that the lid and the bottle don't actually match, you can tell from my photos that there is a difference in the shading/colouring. If you're anything like me, this will be extremely annoying for you look at. I do way prefer the Too Faced mascara packaging - but at double the price, Too Faced have more budget to play with when it comes to outlandish packaging.
Loreal lash paradise mascara review beauty blogger uk

  • This is a good mascara. It's not amazing for me - nothing is on my tiny, short, disappointing lashes.. but it works and doesn't flake throughout the day! It does feel very "wet" on application, but that seems to dissipate with continued use - you know how sometimes your drier mascaras perform better and seem to act like a different product altogether? Yeah.. that.
  • This is good for a very subtle and fluffy mascara look, but when you build it up, it tends to go thick and clumpy very easily. I have noticed this improving as the mascara dries out a little, but it's still frustrating. You can probably build up 1-2 coats nicely, but onto 3-4 and it can start to go wrong. You need to be careful with this mascara.
  • The pigment is good. I don't find that this mascara needs building up a crazy amount to be clear that you're wearing it. It'll coat lighter hair evenly and without issues.
  • The wand is a little different to the Too Faced one, understandably, but it still coats the lashes in a similar way, for the fluffy look.
I didn't know ehether or not to include this photo, as my eyelashes are so short...
but here is three coats, as a 'warning' - it does go a bit thick when you apply a lot!
Overall, I would definitely recommend this mascara! As it's drugstore, it means that Boots* and Superdrug* will constantly have good offers on. Boots 2 for £12 on L'oreal happens all the time and Superdrug often put 3 for 2 offers on pretty much... well, constantly. So this is a great value drugstore product that you'll probably appreciate adding to your stash.

Will you try this mascara?

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  1. So desperate to try this! Can't believe how fab it makes your lashes look. And 2 for £12 is such an amazing offer... x

    Mapped Out Blog | Beauty & Fashion

    1. It's definitely a good addition to any make-up collection! Xx

  2. Looking forward to try this mascara!!!

  3. I love this mascara and totally agree that its a dupe for the Too Faced Better Than Sex!

    xx, The Makeup Feed

  4. Next time I'm in boots I'm 100% picking this up. I keep seeing it everywhere and I need it in my life!
    Jen, Velvet Spring x

  5. I really need to invest in some new make up and this seems like a great option.

  6. 2 for £12 is a great offer, your lashes look great x

  7. Oh your lashes look fab with that mascara, and at the price who could say no?

  8. Oh this looks FAB!! That's so cheap too and look at your amazing lashes (and brows too - love them!). I'm going to try this for sure!

  9. I could definitely be tempted to try this. I have quite short lashes too (unlike my toddler, lol) so I need all the help I can get. x

  10. That mascara looks amazing. I only ever use mascara and eyeliner so a good mascara is vital. Must go check it out.

  11. Ooh I could be tempted to give this a go, I use the maybelline lash sensational at the moment but I find it really hard to remove, how does this one come off? Easy?

  12. Your lashes look really good! I totally want to try this one!

    Nicole | The Glam Surge

  13. I honestly never care about the packaging if the product is good. And your lashes here look really good, I wouldn't complain :D

    xo Honey - blog Royal Lifestyle - Twitter - Instagram

  14. Super post ☆

  15. Your loreal lash paradise Mascara review is really awesome. Thanks to share this beautiful loreal lash paradise Mascara. I believe Makeup is an important part of women's life. I love to use loreal lash paradise Mascara foe my eye and my favorite Liquid Matte Lipsticks for my lip & I can't imagine a single day without my makeups.


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